Premium video advertising is now available to purchase on the Fetch aggregation platform.
The initiative by Fetch TV is supported by a dedicated local sales team, and an expanded portfolio of Free Ad Supported TV (FAST) channels.
Fetch launched 8 FAST channels in March, and this week introduced a further 11, bringing the FAST channel portfolio to 19. All are available at no additional cost to Fetch users. Genres covered include movies, lifestyle, news, music, documentary, reality, sport and adventure and general entertainment programming.
Advertisers will have the opportunity to reach Fetch’s audiences with targeted, cost efficient programmatic or direct advertising campaigns. Fetch has appointed Publica as its ad serving partner, along with ad exchange Xandr as launch partner.
Sam Hall, chief content and commercial officer at Fetch TV, said live linear viewing continues to represent over 50% of all viewing on the Fetch platform.
"In addition to the comprehensive selection of FTA and subscription channels already available, Fetch is growing our portfolio of FAST channels to offer our users even more choice and value," said Hall.
"For the first time, Australian advertisers will have the opportunity to reach our highly engaged audience with video advertising. The timing couldn’t be better as Fetch enters a period of rapid subscriber growth, and FAST channels are tipped for ongoing significant growth in Australia.”
The new FAST channels on Fetch
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