Fetch TV has appointed independent media sales and strategy company MOTTO exclusive sales representative for connected TV advertising inventory.
The partnership strengthens Fetch TV's advertising sales footprint across Australia and reinforces its commitment to expanding its advertising capabilities.
"Fetch TV offer brands a unique opportunity to reach highly-engaged audiences through a unified, intuitive user interface," said Fetch TV CEO Dominic Arena.
"We are delighted to appoint MOTTO as a key partner to sell Fetch's in-home premium video and CTV display inventory, enabling brands to effectively tap into our growing audience with innovative advertising solutions."
Fetch TV is a subscription streaming service and aggregator of free-to-air broadcast channels, BVOD, SVOD and AVOD services delivered via broadband and accessed through set-top boxes.
"Fetch TV offers a dynamic and engaging gateway for advertisers onto the largest screens in Australian homes," said MOTTO director Cameron Knight.
"As media consumption habits change, Fetch is rapidly emerging as a major force in the evolving Australian media landscape."
MOTTO, founded in 2022 with operations in Sydney and Melbourne, represents premium publishers across a portfolio of media and sporting assets in Australia and New Zealand.
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