Australian Government.
The federal government has launched a multi-million dollar advertising campaign to encourage Australians to cut fuel use in response to the global oil crisis.
Titled 'Every little bit helps', the campaign, rolls out across television, digital and outdoor advertising sites, billboards and posters.
The campaign cost the government up to $20 million and comes two weeks after national cabinet met and endorsed the four-stage National Fuel Security Plan.
Transport minister Catherine King said that the campaign is designed to make people aware of the National Fuel Security Plan, of the actions that the government has taken to date, "but also that every little bit that you can do can also help".
"Whether there's public transport available, taking it where you can," King said in an interview with the ABC's David Speers.
"Make sure your tyre pressure is right, taking the load out of your car, that actually helps with fuel economy. It also helps as people are working their way through, dealing with the fuel price hikes as well. But also building that platform to communicate where there are changes, and if we do change levels, what that might look like for people."
UM is currently the government's master media agency, with a contract due to run to June 30, 2028, with an option for a four-year extension.
The federal government is currently working to restructure to a 'village' model, releasing an open request for tender for a new panel of suppliers under a restructured whole-of-government model.
The initial contract will run for four years from July 1, 2026, with extension options of up to a further four years.
The department also has an 18-month contract with TBWA for creative work and works with Think HQ for PR.
When described by Speers as a potential 'political propaganda' campaign, King said that the government is trying to do is provide as much information to people as possible.
"People are wanting to have information, and of course, they get that information from a range of sources, whether it's from the media, whether it's from social media.
"So the government's building a communications platform to try and provide that information to people as quickly as we can, as we deal with a global fuel crisis."
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