Federal government appoints BMF to create vaccination ads for under 40s

Paige Murphy
By Paige Murphy | 31 May 2021
The Australian government's current COVID-19 vaccination campaign for over 50s.

Creative agency BMF has been appointed by the federal government to create a major advertising campaign to encourage people aged under 40 to get vaccinated against COVID-19.

It will run across social media, traditional media and inside shopping centres.

While the campaign is yet to be finalised, the Sydney Morning Herald reports that Australians can expect it to include celebrities, jokes and songs to "emotionally entice" those under 40 to get the vaccine.

The new campaign comes off the back of criticism for the government's current COVID-19 vaccination campaign for over 50s which has been labelled as both boring and unconvincing in its message to ask Aussies to get the jab.

The new campaign is due to launch in July.

AdNews has contacted BMF for comment. 

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