Fck the Cupcakes, the creative enterprise founded in 2021 to fight gender inequality, has launched a podcast, The Fck It List, hosted by Jasmin Bedir, Carly Pelham and Jen Dobbie.
The show, hosted on the Nova Podcast Network, targets Australian women aged 35 to 60 and covers topics including beauty standards, invisible labour and algorithmic influence.
Each episode debates whether a topic belongs on the "fck it list" — things the hosts say women are done tolerating — with expert guests.
Bedir, founder of Fck the Cupcakes and CEO of Innocean Australia, said the podcast grew from conversations the three had been having off-mic for years.
"Five years on, I'm still tired. But now I'm furious AND fcking funny about it, which is a much better combination," she said.
“It's three women, decades of receipts, and the kind of conversations we've been having off-mic for years. We're basically giving women permission to name the thing that needs to get into the bin.”
Pelham, head of brand, marketing and growth at Innocean Australia, said the list of things they were done with got long very quickly.
"Which probably tells you everything you need to know about being a woman in 2026," she said.
Dobbie, host of LinkedIn podcast Flip the Focus and 2025 Golden Hammer Changemaker, said the show would put it all on the record.
"Each episode, we debate whether a thing, like impossible body standards, the algorithm, the scarcity mindset, or having it all, belongs on the fck it list," she said.
“We're bringing in some expert guests — who are not afraid to say the thing that needs saying.”
Rachel Corbett, network director of Nova Podcasts, said the show tapped into conversations that felt relevant right now, delivered with humour, honesty and personality.
The Fck It List is available on the Nova Player, Spotify, Apple Podcasts and YouTube.
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