Fairfax's brand and content studio makes senior appointments

Arvind Hickman
By Arvind Hickman | 16 February 2016
Made's Kate Cox, Mike Thomas and David Rogers

Fairfax Media’s brand and content studio Made has strengthened its senior executive team.

Experienced journalist and editor Kate Cox has been appointed editorial director, Mike Thomas is the new creative director and David Rogers has been named commercial director of Custom Made.

Thomas, previously at Clemenger, Ogilvy, McCann and Dentsu, will lead Made’s creative offering across all media channels.

An award-winning ad man, Thomas helped build some of Australia's most iconic campaigns, including Qantas' 'I still call Australia home', 'Dougie the pizza boy' for Pizza Hut and co-writing 'Share the Spirit' for Sydney's successful bid for the Sydney 2000 Olympic Games.

As editorial director, Cox will lead Made’s content creation arm and manage an network of contributors, including writers, bloggers, producers, videographers and editors. The former Sun Herald and Sunday Life editor is responsible for ensuring a high editorial standard for all commercial content, including native advertising, and will focus on client-owned media channels.

Rogers will be responsible for identifying new custom publishing business opportunities and spearheading key content collaborations and partnerships for Custom Made.

“Made by Fairfax Media has a world-class team to offer advertisers and agencies a range of content solutions, from publishing via owned channels to creating brand messages to engage and entertain the Fairfax audience,” Made managing director Simon Smith says.

“The appointments of such industry heavyweights in Kate, Mike and David to the MADE team demonstrates our commitment to delivering best-in-class content marketing services to advertisers and agencies.”

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