Fairfax restructures roles: Armstrong and McEvoy step up

Sarah Homewood
By Sarah Homewood | 13 February 2015

Fairfax Media's managing director marketing services, Andrew McEvoy, and commercial director, Tom Armstrong, have taken on greater roles within the business. The restructures come as the business creates an in-house content studio.

An announcement about the moves and the studio was made by the publisher's chief executive, Greg Hywood, this week.

McEvoy, as well as continuing with the his current role, will head up the publisher's Life Media division, a role which was previously held by Melina Cruickshank.

The Life Media division includes brands such as Traveller, Good Food, Drive and Fairfax's parenting sites, Essential Baby and Essential Kids.

As part of the job restructures, Armstrong will now take on a greater role overseeing content marketing. He will oversee the  publisher’s new content and brand studio, Made. Managing director content marketing at Fairfax Media, Simon Smith will lead Made, however he will report directly to Armstrong.

The studio will aim to deliver integrated content solutions to advertisers.

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