Fairfax boosts mobile offering: adds six mobile ad units

Sarah Homewood
By Sarah Homewood | 25 February 2015

Fairfax Media has rolled out six new mobile ad products - expanding its suite of ad creative solutions.

The ad products were created in-house and have been introduced by the Fairfax Media Digital Innovation Services (DIS) team.

Earlier this month the publisher cemented its mobile focus by establishing a full-service mobile and tablet advertising unit, with the ability to produce technically and creatively customised mobile advertising for its clients, which sits within the DIS team.

Building on the portfolio of smartphone and tablet ad solutions offered by the DIS team, the six new ad products have been developed to help clients boost brand engagement through rich ad creative.

The five new tablet ad products include;

Pannable: allows users to visually pan a 360-degree environment using back and forth motions.

Wipable: allows users to interact with a brand message by swiping away the first image to reveal another one underneath.

Zoomable: uses the zoom function to increase image size and showcase a product’s finer detail.

Hotspotting: allows users to tap an interest point on an ad image to open a text box that reveals more information about the product.

Video Commandment: a homepage unit for storytelling and branding.

The new smartphone rich media execution is;

Adhesion Banner: the ad appears at the base of the page and remains visible as the reader scroll down the page

Fairfax Media mobile commercial manager Stewart Heys said: “With 2.8 million Australians accessing Fairfax Media content from a smartphone or tablet every month, mobile is the fastest growing audience channel.

“We are investing heavily in developing innovative mobile ad solutions to provide brands flexible, market-leading products to interact and engage with these audiences, while they are accessing our content.”

See the new ad units and how they work in the video below:

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