Facebook reveals new ‘privacy-focused’ app

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 1 May 2019
 
Mark Zuckerberg

Facebook has provided a glimpse into its redesigned app, a move related to privacy-related issues on the social media platform.

At its annual conference on the future of technology, F8, CEO Mark Zuckerberg revealed the “privacy-focused” platform which will do away with the traditional News Feed.

Zuckerberg has previously made clear his plan to shift to private messaging following a series of data privacy issues, including the Cambridge Analytica scandal during the 2016 US elections.

During the company’s Q1 earnings report Zuckerberg said he hoped Facevbook would become the world’s “digital living room”, as opposed to just its “digital town square”.

Zuckerberg also dismissed concerns the company’s new path would significantly impact its business model, which uses people’s data to provide targeted ads.

Facebook

The News Feed's new look

As part of the new look, The Groups tabs has been redesigned to show a more personalised feed of activity and a new discovery tool to allow users to better find groups of interest.

The social media giant is also looking to encroach on Tinder’s space by extending the roll out of Facebook Dating to 14 new countries. It’s also introducing a new feature Secret Crush, which allows people to send a notification to nine Facebook friends expressing interest in them, reminiscent of the “poke” button.

Hinting at new revenue opportunities, it will also allow people to purchase directly on Facebook Marketplace in the US.

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