Facebook rebrands to distinguish company from apps

By Mariam Cheik-Hussein | 5 November 2019

Facebook has revealed a corporate rebranding, giving its parent company a new logo to better distinguish it from the app.

The parent company, referred to as the Facebook company, now has a new logo which uses custom typography and capitalisation. The Facebook app will retain its branding.

The new logo will be added to the company’s various apps; the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

The social media giant’s CMO Antonio Lucio says the new look was designed for “clarity”.

“People should know which companies make the products they use,” Lucio wrote in a blog post.

“Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

“These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.”

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Facebook will start to use the new branding within its products and marketing materials, including a new company website, over the coming weeks.

The rebranding, which had been underway for months, comes as a recent Pew Research Centre study found that just 29% of Americans correctly named WhatsApp and Instagram as two companies owned by Facebook.

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