Facebook appoints New Zealand native Nicky Bell as Creative Shop global VP

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 3 March 2021
Nicky Bell

New Zealand native Nicky Bell has been appointed as global vice president of Facebook’s Creative Shop.

Bell joins the social media’s creative team from R/GA, where she spent the last several years working to transform the agency from being a pure “campaign” agency to a “connected brands practice”. Prior to R/GA, she was the CEO of Saatchi & Saatchi New Zealand.

In her new role, Bell will be responsible for managing a team across 39 global offices and will be based in Los Angeles.

"Nicky Bell is a brand builder who has spent her career pushing the boundaries of digital innovation,” says Facebook global business group vice president Carolyn Everson.

“I'm so excited to welcome her as the lead for our global Creative Shop team to help businesses around the world transform and grow. The pandemic has forced every business—no matter the size—to reinvent how they reach customers in an online marketplace that is more crowded and competitive than ever. It requires decisive, creative, and unconventional thinking, and that's what Nicky has always offered her clients."

Facebook's Creative Shop works in partnership with major advertising holding groups, as well as small to large businesses, independent creators, artists, media companies and more.

"I'm thrilled about the opportunity to lead Facebook's Global Creative Shop,” says Bell.

“I've spent my career advocating for creativity and technology as key drivers of meaningful business growth. Over the past year of lockdowns, businesses around the world have had to accelerate their digital transformation -- and Facebook's Creative Shop has helped them to not only remain connected to their customers and stay afloat but to thrive.”

Facebook has recently been building out its Creative Shop team in Australia, with former With Collective chief creative officer and creative partner Steve Coll appointed to lead the group.


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