Facebook Australia reported an 8.5% increase in advertising sales in 2024 to more than $1.45 billion.
According to documents filed with corporate regulator ASIC, the local Facebook company only kept $206.291 million of that. The rest ended up offshore.
The local company, describing itself as an “advertising reseller,” reported a bit more than $44 million in income tax expenses.
Total after tax profit was reported as $48.58 million
The company also reported a 47% increase to $7.13 million in key management personnel compensation.
Total employee benefits expenses were down 5.4% to $77.45 million.
From the ASIC filings by Facebook Australia:
Globally, Facebook's parent Meta posted a 22% to $US164.5 billion in revenue for the year to December.
Ad impressions delivered across Meta social media platforms increased by 6% in the quarter and 11% for the year to December.
Average price per ad increased by 14% in the December quarter and 10% for the full year 2024.
In Australia, managing director Will Easton said Australia and New Zealand saw strong growth despite the challenging economic environment.
"Meta continues to be a platform of choice for both consumers and advertisers in the region," he said.
"In the coming year, we’ll see Meta’s investments in areas like AI, glasses, and our social media platforms continue to drive impact locally.”
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