Ben Gunn, Nathan Powell, Toby Kennett, Sachin Singh
Influencer marketing platform Fabulate has launched SparQ 2.0, adding five new Agentic AI tools -- Lens, Compliance Check, Echo, Quality Control and Scout -- for insight into how influencer campaigns are performing.
“Last year was a huge success for us with the launch of SparQ 1.0, which has redefined how brands work with creators while ensuring brand safety, ” said Nathan Powell, chief product and strategy officer at Fabulate.
“SparQ 2.0 marks the next chapter, where AI doesn’t just support creator campaigns, it actively drives them forward with insight, speed and precision, in a way that stands alongside other major media channels.”
Research reveals that 53% of brands are still unable to measure the success of influencer campaigns, and 78% of brands do not have an automation system to examine the data from campaigns, according to Marketing Hub 2024.
Powell said SparQ 2.0 enhances how the company is already using AI to optimise marketing performance.
“SparQ 2.0 is the natural extension of the journey we have been on with the integration of AI into our platform.
“SparQ is already allowing brands to scale their creator-led marketing campaigns and ensure far greater brand safety. This new product builds on that foundation, helping them to make smarter, faster decisions without needing to be a data expert.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.