John Kee and Ben Gunn. Credit: Fabulate
Creator marketing platform Fabulate has appointed Jon Kee as commercial director for Southeast Asia, Japan and South Korea, a newly created role based in Singapore.
Kee brings more than two decades of experience across Meta, Yahoo and The Walt Disney Company. At Meta he helped develop strategic agency partnerships and establish its Malaysia operations.
At Disney he led brand marketing, partnerships, creative and digital functions across Southeast Asia, overseeing a team of more than 40.
Ben Gunn, chief revenue officer at Fabulate, said the hire reflected the growing importance of creator marketing.
"Jon is one of the most respected commercial leaders in the region and brings an extraordinary combination of platform expertise, commercial acumen and brand-building experience," Gunn said.
"As creator marketing continues to mature into one of the most important channels in the marketing mix, having someone of Jon's calibre join the business is a landmark moment for Fabulate."
Kee said the sector still had structural problems to solve.
"The creator marketing industry is experiencing such phenomenal growth, yet many brands are still managing fragmented workflows, disconnected data and manual processes that limit scale and efficiency," he said.
Fabulate operates across nine APAC markets including Australia, Singapore and Japan, and has been named in the Deloitte Tech Fast 50 for two consecutive years.
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