Eyeota and Vistar Media partner for DOOH targeting

By AdNews | 20 February 2024
Trent Lloyd

Eyeota, a global source of digital marketing data, has partnered with Vistar Media, a provider of programmatic technology for digital out-of-home (DOOH).

This partnership will enable buyers using the Vistar DSP to leverage Eyeota audience data, covering 30+ verticals and seasonal events, to plan and target their DOOH campaigns across Vistar's network of outdoor digital inventory from billboards, airport environments, bus stops, street furniture, and more. 

Advertisers can align their DOOH campaigns with specific demographic, behavioral, ownership, employment or interest-based segments, delivering more personalized and relevant messages to the right audience at the right time.

Trent Lloyd, head of APAC at Eyeota, said this collaboration is the beginning of a new chapter for marketers in APAC.

"Brands can now easily streamline audience targeting efforts, delivering personalized messages aligned with specific demographics and behaviors," Lloyd said.

"It's truly a game changer for advertisers to make the most out of their DOOH ads and drive engagement with the right customers in today's fast-changing world of outdoor digital advertising."

Ben Baker, Vistar’s APAC managing director, said the company is thrilled to partner with Eyeota.

"With Eyeota's comprehensive audience targeting capabilities, advertisers can now optimize their programmatic DOOH campaigns, driving greater engagement and ensuring their messages resonate with their intended audiences," Baker said.

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