Experiential shop Ensemble is extending its offering to be a full service creative agency. It is introducing design, digital development, in-house production and adding creative and account service teams.
The IPG Mediabrands-owned shop, positions itself as creating "contagious ideas” and the new disciplines will complement its existing work in activation, sponsorships and content creation, it says.
It has built live marketing for brands including Magnum, for its Make your Own Magnum pop up, Meat and Livestock Australia for its Beef Oracle campaign and the Australian Government Department of Defence and RedBull Australia pitting an RAAF F18 Fighter against F1 Red Bull driver Daniel Riccardo.
Ensemble CEO Justin Ricketts, said: “We are aiming to shift to a new way of viewing creative. We are accelerating our capabilities to create the most talked about and contagious ideas for brands that spread beyond paid media and deliver real world impact. We have increasingly been providing full service integrated solutions for clients. The feedback is it’s working, so the expanded capability is a logical progression."
“We recognise that contagious ideas are collaboratively developed and can be executed across any channel. By adding new senior resource and integrating our new craft streams, we now have an efficient and effective in-house approach to not only developing contagious ideas for brands, but to execute and spread the ideas in the channels where they naturally live and breathe.”
Ensemble operates in Sydney, Melbourne and Canberra and is plotting a move into the Brisbane market. Clients include Target, Rexona, Lego, Bunnings and KFC.
Ensemble’s other clients include KFC, Magnum, Meat & Livestock Australia, Bunnings and Lego.
It has appointed BMF's Lucy Kough as senior creative and Network Ten's Grant Anderson as head of content. Julie Anne Longano has joined its Melbourne team as account director from Southern Cross Austereo where she was group sales manager.
The agency has also created a “Creative Council” of freelance senior art directors and copywriters it will work with on regular briefs.
Henry Tajer, executive chairman of IPG Mediabrands, said: “Ensemble are masters at engaging brands with people. The business has been a total success story since it started and bringing top-level advertising creative into the mix brings another platform to their already unique consumer engagement capabilities.”
For more on how the world of experiential marketing is changing, pick up the next print edition of AdNews, out on Friday (8 August) for our Special Report on Experiential and Event Marketing.
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