SYDNEY: Expedia is rolling out a multi-million dollar brand campaign across Australia and New Zealand in a bid to make the online travel brand a household name.
The company, which launched in Australia in 2005, is launching its biggest ever campaign which includes cinema, TV, print and online advertising across both countries over several months.
The campaign, created by BMF with media by Mitchells, aims to educate people about the travel brand’s positioning as the world’s largest online travel company.
The campaign rolls out in cinemas in both countries from this week with TV launching in NZ on 9 May and Australia on 16 May. It will be supported with print and online advertising.
For more see tomorrow’s issue of AdNews magazine (7 May).
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