Expedia consolidates global creative into Saatchi & Saatchi

Arvind Hickman
By Arvind Hickman | 17 January 2018
Expedia will manage global creative from London and Los Angeles.

Travel website Expedia has appointed Saatchi & Saatchi as its global creative agency after it consolidated all of its worldwide communications into Publicis Groupe.

In Australia, Expedia stopped working with creative agency DDB Sydney six months ago prior to a global trial with Saatchi & Satchi, AdNews understands.

Expedia previously worked with a roster of five agencies across worldwide markets, including DDB locally and Fallon in Europe.

A DDB spokesperson commented: "Expedia restructured in Australia and centralized all creative work globally last year. DDB and Expedia had a fantastic relationship and produced great work together."

Global creative will be led by Saatchi & Saatchi’s headquarters in London and its Team One office in Los Angeles.

The remit covers all brand advertising campaigns on television, digital video and display, social media and outdoor for Brand Expedia. The scope includes includes creative development, brand strategy and execution across all platforms.

“We are happy to see that Expedia’s culture of Test-Learn-Iterate is also shared by Saatchi & Saatchi and Team One. We are excited about this next chapter for the brand,” Expedia VP of global brand marketing Vic Walia says.

Saatchi & Saatchi global president Magnus Djaba adds: “Expedia’s agenda of working to combine science, creativity and technology to deliver results that haven’t been seen before, mirrors everything we’re trying to do as a network. We couldn’t be more excited.”

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