Yahoo7 has today announced the appointment of former Turn employee Ben Chamlet.
Chamlet will be responsible for Yahoo7 and Yahoo New Zealand’s programmatic advertising commercial and strategy. He will have six audience advertising optimisers report into him and he will report to sales director – programmatic, audience and native ads, Ben Green.
Sydney-based Chamlet, who was previously a sales consultant at data and media management ad tech platform Turn, comes to Yahoo7 with more than 10 years experience working in digital marketing and customer relationship management roles. His experience spans a number of sales and solutions roles across Australia, the UK and APAC.
Green, who has increased his team from seven members to 17 this year, said data and programmatic is one of the fastest growing sections within the whole of Yahoo7.
He added that interestingly, Chamlet has an enterprise marketing tech background, as opposed to an agency or publisher grounding. Green said having a strong marketing automation background is becoming increasingly important in the programmatic field as people in this area have a strong knowledge of data, and that this is a new pool that Yahoo7 will increasingly look to for its recruits.
“Ben was the perfect choice to take on this role and we welcome him to the Yahoo7 team. He brings extensive experience and a deep knowledge base of trading and platforms. He will help us continue to build our managed audience solutions to make it easier and more efficient for advertisers to reach the audiences that matter most to them,” Green said.
Chamlet will be tasked with strengthening Yahoo7’s new ad exchange which offers increased targeting and optimisation capabilities across Yahoo7 and Yahoo New Zealand’s available inventory.
Due to the small talent pool within the programmatic space, Green said plans are afoot to upskill current employees in this saught after area. Yahoo7 has also recently taken on four new trainee audience advertising optimisers who are currently cutting their teeth in the world of automation.
“Having success in programmatic relies on 25% data, 25% tech and 50% talent,” Green said.
“It's a highly competitive landscape and with more demand-side platforms (DSPs) in Australia than human beings, it's important that any publisher or ad tech vendor invests in upskilling."
With around eight million Australian users on desktop, more than seven million on mobile, and three million on tablet, Green added that Chamlet will play a key role in helping advertisers target audiences with the most relevant and engaging advertising placements optimised across devices.
For more news:
Ex Fairfax and Cadreon managers head to Rocket Fuel
TubeMogul to “nail” Australian programmatic TV
SpotXchange sees revenue boost with mobile programmatic take-up
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