Kerfuffle.
Ex Monkeys Melbourne CCO Ant Keogh, CEO Paul McMillan and CSO Michael Derepas have launched independent agency Kerfuffle with an office in Flinders Lane.
The trio spent seven years at The Monkeys Melbourne, following from BBDO Melbourne and George Patts.
Keogh said they are unashamedly about creativity.
“At a time where the industry is under threat from all angles, we are doubling down on what creativity can do for business and aim to be a safe haven for the best creative minds in the country,” Keogh said.
“In the great battle for attention, creativity wins.”
Keogh said that ‘Kerfuffle’ comes from the client’s needs to make noise.
“Unless you do that first, everything else is academic. It comes out of that. Or maybe we just thought it sounded funny,” Keogh said.
The team will also be made up of group account director Jessie Roper, senior copywriter Carly Dallwitz, senior producer IIona Phyland, along with creative partners Josh Stephens & George Freckleton.
Derepas said that the best strategy is only as good as the work it creates.
“To earn brands their precious piece of mental real estate, you need rock-solid strategic Foundations,” Derepas said.
“Only then, can the creatives leap further, and release big creative ideas that command actual human attention – the kind of work we want to create at Kerfuffle. ”
The group has worked with brands including Carlton Draught, Corona, Great Northern, Pure Blonde, Victoria Bitter, Dare Iced Coffee, Farmer’s Union, Big M, Snickers, Mars, Mars Pet, Cadbury, Bega, Lion, BCF, Rebel Sport, Target, Macpac, Remedy Drinks, Yoplait, AHM, iSelect, Bupa, NAB, Coles, Target, Telstra, General Motors, Supercheap Auto, Visit Victoria, Australian Defence Force, TAC, Australian Government, Victorian Government, and more.
McMillan said Kerfuffle is a small group of smart people with huge experience.
“Collectively we have made a lot of great work with many wonderful agencies, clients and colleagues… now it’s super exciting to be backing ourselves and having a crack as an independent,” McMillan said.
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