Ex agency GM launches digital marketing firm – BBC and IAB on-board

Pippa Chambers
By Pippa Chambers | 27 February 2015
Gary Nissim

Former head of digital performance at Omnicom Media Group and ex GM at Agency M, Gary Nissim, has launched a new digital acquisition agency.

The venture, indago digital, is a digital marketing agency that specialises in running acquisition campaigns and the channels that drive low cost conversions. SEO, SEM, analytics and conversion optimisation are the foundation of the broad services it provides.

Nissim, who has built and run successful digital divisions for a number of global agencies including OMD and GroupM, launches with clients such as the BBC Worldwide Australia and New Zealand, the IAB, Crown Resorts, Contiki Holidays and helloworld.

Head of digital marketing for BBC Worldwide Australia and New Zealand, Richard Hill, said: “We needed to run a number of acquisition focused campaigns and I have been impressed by Gary’s work in the space. I am looking forward to working with his new agency on one of their first projects.”

Nissim said the reason the firm has managed to win so many quality brands in such a short time-frame is due to the “calibre and reputation of the people that work here”.

“As client contacts change roles they want to work with people that have previously driven results for them, hence approaching our staff directly. Quality of work and reputation, is and will always be key to driving the success of any agency and we are certainly no different.”

Head of brand and consumer marketing for Contiki Holidays, Brett Morgan, said it was proud to be one of indago digital’s foundation clients and hopes to see them grow.

“They were in an open pitch with a number of more established agencies but we chose them due to the insight they provided and their passion for both their industry and our brand,” Morgan said.

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