Eurovision pulls in audiences for SBS

Rachael Micallef
By Rachael Micallef | 16 May 2016

SBS's coverage of the 2016 Eurovision has seen a 13% increase in the live finale numbers and a 82% lift online from the previous year.

Dami Im's performance, which saw her pick up second place reached 3.7 million viewers across three broadcasts: two semi finals and a final.

The early morning, live broadcast, which started at 5am on the East Coast picked up a combined metro and audience audience of 394,000 viewers, which is a 13% lift on the prior year.

According to the OzTam overnight metro ratings, the Saturday night semi finale picked up 599,000 metro viewers. A Sunday night replay saw 407,000 viewers tune in, making it the 16th most watched show of the night.

The coverage boosted SBS's total audience share for Sunday to 10.5% audience share, up from its typical average audience share around 5%.

In Australia, SBS Eurovision was trending across Twitter on Friday, Saturday and Sunday evening. During the broadcast the hashtag #SBSEurovision was tweeted more than 121,500 times, peaking at 260 tweet per minute on the Friday semi-final broadcast.

Globally, Twitter says the moment Ukraine was declared the winner saw 72,915 Tweets per minute.

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