Euro picks up Durex and Scholl

By John Davidson | 17 November 2010
Anthony Gregorio

Euro RSCG has won creative duties for the Reckitt Benckiser brands Durex and Scholl in Australia and New Zealand following a global realignment.

Reckitt Benckiser has appointed Euro globally as its agency of record following its acquisition of SSL and the addition of condom brand Durex and footware brand Scholl to its portfolio. The transition to Euro is expected to take place over the next three to six months.

Anthony Gregorio, Euro RSCG Group Australia CEO, told AdNews: "It's a great win for the network and a huge vote of confidence in the quality of work we are producing for Reckitt Benckiser around the world, and in Australia of course. We can't wait to get stuck into these great brands."

Euro now handles all of the above-the-line advertising for Reckitt Benckiser's brands, which include the likes of Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsil, Gaviscon, Mucinex and French’s.

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