Multicultural communications agency Ethnolink has unveiled a new visual identity, following a 56% surge in second-half revenue.
The growth has been fuelled by increasing demand for multicultural research, strategy, creative and end-to-end campaign delivery across government and not-for-profit sectors.
The refreshed branding, developed by Camille Agency, marks Ethnolink’s evolution from a translation provider to a fully integrated multicultural communications, research and engagement agency.
The new tagline, ‘language can change everything’, reflects Ethnolink’s belief in the power of in-language communication to drive meaningful, lasting impact.
Ethnolink founder and CEO Costa Vasili said the new identity reflects where the brand is headed.
“We’re seeing huge demand for work that’s real, not tokenistic, and that’s exactly what we deliver. That’s reflected in our strong results for the second half of the year,” he said.
Camille Agency founder and creative director Emma Coyne said Ethnolink’s brief was to capture their evolution and market leadership.
“We crafted a strategic brand roadmap anchored in their powerful purpose and mission, connecting communities through communication,” she said.
“The result is an iconic identity and tagline, Language can change everything. It's more than a rebrand; it’s a mindset shift, proving how purposeful strategy and creative clarity can build brands that inspire from the inside out and endure for years to come.”
Ethnolink was recently appointed as the multicultural communications agency within the Victorian Department of Transport and Planning’s agency village alongside Taboo and Snack Drawer.
The agency will also lead a large-scale national natural hazards preparedness campaign for the Queensland Reconstruction Authority, delivering awareness materials to culturally and linguistically diverse communities.
This follows Vasili’s induction into the Victorian Multicultural Honour Roll in December 2024.
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