Ethnolink has appointed five people, including a creative lead, as the multicultural communications agency grows to 60 staff amid increasing demand from government and for-purpose clients.
Derek van den Hogen joins as creative lead, bringing senior experience from Badjar Ogilvy, Zoo Group and 10 Feet Tall across brand, campaign, digital and design work for clients including Coca-Cola, Heinz, TAC and Pfizer.
A multilingual creative who speaks Afrikaans and English, van den Hogen brings lived experience of navigating language and culture.
Leah Papakrivos joins as account director, a Greek speaker with more than 10 years of experience across roles in Australia and the UK including Publicis.Poke, BWM Dentsu and Ogilvy.
Carolina Silva joins as account director, communications, a native Brazilian Portuguese and fluent Spanish speaker with experience at M+C Saatchi Group, VML and Principals across Australia and New York.
Stephanie Speight joins as a senior strategic communications specialist with nearly 15 years across government, corporate and not-for-profit sectors.
Emma Spiteri joins as marketing and events coordinator.
Costa Vasili, Ethnolink CEO, said demand for multicultural communications had never been stronger and the work was becoming increasingly sophisticated.
"Organisations are looking for partners who can bring together strategy, creative, language services, public relations, media and community engagement, and that's exactly where we're continuing to invest," he said.
Ethnolink was founded by Vasili from his bedroom in 2011 and has posted average year-on-year growth of 42% over the past five years.
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