Michael Hill has appointed WPP Media’s EssenceMediacom its media agency partner across Australia, New Zealand and Canada, following a competitive review.
The appointment marks the next evolution of Michael Hill’s marketing model, bringing together media, commerce, data and AI-enabled capabilities.
Michael Hill thanked Omnicom Media Group for its partnership over the past five years. The company is grateful for the team’s expertise, commitment and contribution to the brand’s continued success.
The EssenceMediacom partnership will be supported by a bespoke WPP Media team, bringing together specialist expertise around a single integrated model.
Jo Feeney, chief marketing officer, Michael Hill, said the company is focused on building a marketing model that is more connected, more agile and better equipped for the future.
“EssenceMediacom and the broader WPP team brought an exciting vision for how media, data, technology and creativity can work together to create stronger customer experiences and drive commercial growth,” Feeney said.
“We look forward to partnering with them as we continue to strengthen the Michael Hill brand across Australia, New Zealand and Canada.”
Pippa Berlocher, EssenceMediacom Australia & New Zealand CEO, said Michael Hill is one of the region’s most respected jewellery brands, with a clear ambition for growth and a strong customer focus.
“By bringing together the capabilities of EssenceMediacom and WPP Media’s connected offer we’re excited to help shape the next chapter of the brand’s marketing evolution,” she said.
The new partnership will take effect from July 27.
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