EssenceMediacom retains $60M Queensland government account

By AdNews | 11 June 2024
Pippa Berlocher.

GroupM's EssenceMediacom has retained the Queensland government's media account after a statutory review.

The media agency has held the account since 2004. It is the third-largest state government account in Australia and one of the largest media accounts in the state.

Since the EssenceMediacom merger two years ago the agency has been on a transformation journey, but strong data and technology capability remains central to this partnership.

EssenceMediacom ANZ CEO Pippa Berlocher said the team worked tirelessly towards this outcome.

"Our Brisbane office with their unique understanding of the state and its people, led the charge supported by our national team and GroupM," Berlocher said.

"Our capability, craft expertise, Breakthrough product offering, and talent are exceptional.

"Collectively, we demonstrated why EssenceMediacom is the best partner to support and deliver the Government’s objectives to provide good jobs, better services, and a great lifestyle.”

EssenceMediacom managing director of Brisbane Kellie Dawson said the agency could not be more excited to continue the relationship with Queensland Government.

"It’s an honour to collaborate with such a dedicated and dynamic team, delivering breakthrough work that makes a real difference for our fellow Queenslanders," Dawson said.

"We have such a vast and diverse state in Queensland, there’s never been a more exciting time to work with the government."

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