EssenceMediacom has created a dedicated specialist data, technology and analytics division, with the appointment of three key industry experts Poorani Adewole, Vianna Kim and Nicholas Hinchley.
Together, the team will lead the data, technology and analytics offering across the agency’s national client base, working with Acceleration, GroupM’s data and tech consultancy led by Tom Braybrook.
In a post-cookie and privacy-centric era, the team will work with clients to develop tangible maturity roadmaps and enablement programs that seamlessly integrate data, technology and analytics into clients’ brand marketing from planning through to activation.
Poorani Adewole appoint as EssenceMediacom's chief of data, technology and analytics will lead the team.
Adewole joins from within GroupM, having held her most recent position at Mindshare. With over 20 years in the media industry, she has honed her expertise in digital and performance marketing in local market and international roles guiding clients through digital complexities.
Vianna Kim joins as national head of performance, data and technology.
With 12 years’ experience in digital marketing solutions and data and tech transformation in the US and Australia, Kim joins from OMD Australia where she most recently led data and tech maturity for its clients.
Nicholas Hinchley has been promoted from within to head of data and technology, Sydney.
Hinchley’s expertise has expanded over his 12+ years in the industry to encompass all aspects of digital and performance marketing. Hinchley has transitioned from leading digital investment to steering clients through the digital, data and tech ecosystem.
Kim and Hinchley will report into Adewole who says she is pumped to showcase the breakthrough thinking that this team will bring to our clients in driving transformation change to media maturity.
"What a trio we have already become," Adewole said.
"The best part of this role is we are an integrated function who get to work with our client teams and clients in delivering media contribution to business outcomes."
Pippa Berlocher, CEO of EssenceMediacom, said the agency is investing significantly in data, tech and analytics capability to enable them to provide further clarity and direction for clients in this ever-changing environment.
"We are committed to providing the expertise that our clients increasingly require to breakthrough in the new communications economy," Berlocher said.
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