Esquire Australia to debut on Thursday

By AdNews | 6 June 2023
 
Esquire Australia's first cover.

Switzer Media + Publishing has confirmed Esquire Australia will debut its digital offering at esquire.com.au and a140-page print edition from June 8, under a multi-year licensing agreement with Hearst Magazines International.

The print magazine will have four issues in 2023.

Switzer, publisher of Harper’s Bazaar Australia, is overseen by the head of its media division, Alex Switzer.

Switzer said the company is "so excited" to bring Esquire to the Australian market and have assembled what it believe sto be an experienced team to bring the title to life for readers.

"Moreover, we are delighted to have appointed Christopher Riley as editor-in-chief, who was previously deputy editor for GQ Australia," said Switzer.

Riley said he can promise three things as the editor-in-chief of Esquire Australia.

"First off, excitement. When you open the pages of Esquire Australia, or visit our website, you’ll read the sort of stories that made us all fall in love with reading in the first place: deep, immersive journalism that makes you feel like you’re right there in the story," said Riley.

"Secondly, the voices you will hear from will represent Australia in all its wonderful diversity. Because a range of perspectives is always a good thing. Finally, my team and I will create content that challenges: not just our readers, but our subjects and ourselves. We may not always get it right, but we’ll learn from our mistakes and adapt.

“That’s why I wanted to launch this magazine with Nick Kyrgios on the cover. You won’t find a more exciting representation of Australia right now than the mercurial tennis star from Canberra. His story may be a complicated one but it’s impossible to ignore. Which is exactly the storytelling we’re about."

Switzer said there’s a strong demand for an international and high-quality brand men’s platform.

"The hallmark of Esquire is long-form journalism, harkening back to legendary early contributors like Ernest Hemingway," said Switzwe.

"In a modern media landscape one of Esquire’s key strengths globally is its content pillar diversification - spanning culture, entertainment, news, lifestyle, style and sport. We’re commited to delivering excellence in all areas.”

As well as Riley, the team at Esquire Australia will include Grant Pearce (commercial content director), Amy Campbell (features editor), Cathryn Zhang (art director), Josh Bozin (watches and lifestyle editor) and Tess Ogle (digital content director).

Esquire Australia will further enrich the user experience with a strong commitment to original video content and a highly curated shopping offering.

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