Marilla Akkermans.
Independent agency Equality Media + Marketing has been appointed media planning and buying partner for French skincare brand BIODERMA across Australia and New Zealand.
The remit covers full-funnel media strategy, channel and investment planning, and development of an ANZ Strategic Communications Roadmap.
The immediate focus includes strengthening BIODERMA's priority platforms, including the Photoderm sun protection range, integrating national brand media with retail promotional windows across Chemist Warehouse, Priceline and Sephora.
"BIODERMA is deeply respected by those who use it. The growth opportunity is about expanding that circle, building mental availability before shoppers walk into store," said Marilla Akkermans, founder of Equality Media + Marketing.
"In a category where discovery is happening on TikTok but trust is still earned through science, BIODERMA has a powerful role to play. Our job is to connect those worlds, making science feel human and ensuring media investment works harder across the full journey."
Karen Dooley, Head of Marketing, Australia and New Zealand at NAOS Australia, said the partnership reflects a new phase of ambition for BIODERMA in the region.
“BIODERMA is excited to partner with the team at Equality Media + Marketing working across our media strategy, planning and buying,” she said.
“The team’s experience in long-term brand building, insight-led strategic guidance, and data-driven execution and optimisation will help support our ambitious growth plans in Australia and New Zealand over the coming years.”
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