Credit: Australian Pork
Australian Pork has appointed Enigma to handle domestic fresh pork marketing after a statutory review run by consultancy Madclarity.
The agency takes over the media account in the new year, replacing Slingshot after eight years on the account.
The remit includes the long-running Get Some Pork On Your Fork work.
Enigma chief media officer and partner Justin Ladmore said the brand’s ambition appealed to the team.
“It’s a bold, creative brand with a clear ambition to make pork famous in Australian kitchens and we can’t wait to get started,” he said.
“We’re grateful for the trust Rob and his team have placed in us and we would also like to thank them for inspiring the agency to level up our pork stir fry cooking skills.”
Australian Pork CMO Rob Farmer thanked the outgoing agency and acknowledged the incoming one.
“We extend our big thanks to Slingshot for everything the team has contributed to the Australian pork industry’s growth over the past eight years,” Farmer said.
“And a warm welcome to Enigma and our new partnership.”
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