Full service independent agency Enigma has appointed Dean van der Merwe to design director and Bianca Holtsbaum to senior business manager of the agency's specialist property marketing division.
Working alongside the head of property and place (P&P) and creative director of brand, the duo’s remit encompasses combining strategic thinking with ambitious creative across the division’s branding and design property projects.
Akira Galvin, head of P&P, said Dean and Bianca bring a complementary combination of skills.
“I am thrilled to welcome both Dean and Bianca to the team," Galvin said, "Dean’s keen eye and deep understanding of luxury property marketing, coupled with Bianca’s knowledge of retail and hospitality sectors, will bring new and exciting perspectives to our growing team."
Van der Merwe has over 15 years experience of architecture, design and brand strategy, most recently working as lead designer at Bullet Studios. He has led complex projects to market across various sectors including commercial, multi-residential, boutique residential and hospitality venues.
Van der Merwe said helping to build a specialised offering in an already thriving full-service agency was a unique opportunity not to be missed.
“I’m excited to be part of a new division which provides clients with strategically-led design solutions underpinned by media insights; that’s a true point of difference and will help lead commercial growth for our clients," Van der Merwe said.
"Working alongside Brad (Stevens) and Akira, I’m eager to start creating some beautiful work. With market-leading tools in our toolbox, backed by a talented and results-driven team, I can’t wait to see what we can collectively deliver."
Holtsbaum, previously brand manager at Merivale where she managed large scale brand partner activations and end-to-end integrated campaigns, brings wide-ranging account management and client service capabilities.
Holtsbaum said she is very excited to join Enigma as he agency has a great reputation and a well-known track record, particularly in property.
"There is an energy in this agency that is infectious," Holtsbaum said, "we’re working on some incredible work and have some exciting things in store. I am looking forward to being a part of this team and working alongside Akira.”
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