Jenna Russell. Credit: Enigma
Enigma has appointed Jenna Russell executive strategy director,.
Russell joins Enigma’s Sydney office after 18 years in London, most recently as strategic group head at creative agency Elvis.
During her time there, she led brand strategy for clients including Mondelez (Cadbury, OREO, Philadelphia), Kimberly-Clark (Huggies), Greenpeace and WaterAid.
Her previous roles include positions at Fall Off The Wall and Fox International Channels. Originally from Newcastle, Russell’s return marks a homecoming to the city where Enigma was founded more than 30 years ago.
Russell said she was drawn to Enigma’s ambition and momentum.
“There’s a real sense of energy at Enigma and the opportunity to collaborate with industry leaders like Dom Hickey and Simon Lee is incredibly exciting,” she said.
“From the first meeting it was clear the ambition to deliver world-class creative work is brought to life by the energy and momentum the team are building together.
“I’m looking forward to bolstering the agency’s strategic offering and helping deliver work that truly connects with and moves real people.”
Enigma chief strategy officer Dom Hickey said Russell’s appointment strengthens the agency’s multi-discipline strategic offer.
“Jenna’s a rare hybrid planner with a POV on culture, style, taste and creativity that you feel in every conversation,” Hickey said.
“She’s whip-smart and exactly the right fit as we grow the multi-discipline strategic offering for our clients. Jenna brings a wealth of experience and we’re incredibly excited to have her onboard.”
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