Engaging.io and Done By Friday form joint HubSpot venture

By Paige Murphy | 13 August 2019

Sydney headquartered technology and digital agency Engaging.io and Auckland digital agency Done By Friday have entered into a joint venture to become the biggest HubSpot partner across Asia Pacific.

The new business, called Engaging Partners, will offer a complete suite of strategic, technical, creative and media services across the HubSpot eco-system for enterprise organisations across APAC and globally.

Engaging Partners will be led by Michelle O’Keeffe and Boyd Wason.

The venture combines Engaging.io’s 10 years’ experience of software development and digital media solutions and Done By Friday’s seven years of digital marketing and sales solutions to create a "new breed" of HubSpot agency.

As HubSpot takes on the likes of Salesforce, O'Keeffe says she and Wason saw it as an opportunity to join forces and capitalise on the "growing demand" for the platform's solutions.

“We are one of only a handful of partners globally able to manage highly technical systems migrations, integrations and audits and Done By Friday specialise in inbound marketing, sales enablement and marketing automation, so we complement each other well," O'Keeffe says.

In addition to its Sydney and Auckland offices, the combined agency has also opened in Singapore to service the growing demand for HubSpot’s marketing, sales, and customer service platforms and systems integrations in the region.

Wason explains the partnership was formed after meeting O'Keeffe at HubSpot’s Inbound conference in Boston last year.

Wason and O'Keeffe realised the opportunity to come together would align culture and skills that don't currently exist in the APAC region.

“We have the same philosophy and approach to the way we work with clients, so offering the full suite of services from implementation and integration, to outsourced sales and marketing services is one we believe is compelling as HubSpot continues to grow its platform presence in Australia," Wason says.

Engaging Partners is already working with clients including the Professionals Real Estate Group New Zealand, Servcorp and The Rawson Group.

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