Enero profit lifted by ‘strong’ performance from BMF 

By AdNews | 19 February 2026
 

Ian Ball.

Enero reported adjusted net profit up 119% to $2.3 million in the half year to December, with creative agency BMF “performing strongly”.

Net revenue was down 1% to 68 million.

The statutory net profit after tax of $0.3 million included significant restructuring costs of $1 million and amortisation on acquired intangibles of $1 million. 

The company declared a first half fully franked interim dividend of 1 cents a share. 

BMF's revenue grew 19% to $20.5 million, and benefited from a number of new client wins in 2025.

Hotwire maintained double-digit margins but lower client spend due to a greater focus on AI investment impacted revenue, resulting in a 15% drop to $33.5 million. 

Orchard grew revenue 18% to $13.9 million, delivered by both healthcare and consumer verticals.. 

“The group’s first half performance reflects the strength, diversity and focus on efficient execution within our agency portfolio,” said CEO Ian Ball.

“Each of our businesses plays a clear role, operates in areas of sustained client demand, and continues to invest in capabilities that bolster the quality, consistency and effectiveness of the work we deliver for clients.

“Importantly, the first half has also been about a focus on disciplined execution in a very dynamic market.

“At Hotwire, we continue to execute our restructuring plan, strengthening leadership with the appointment of Grant Toups as global CEO, and positioning the business to return to growth, with a clear focus on rebuilding revenue momentum in the second half.

“This combination of a relentless focus on delivering client value, efficient execution, diversification within and across our three agencies and investment for the long-term allows us to perform with consistency, while retaining the flexibility to respond as market conditions evolve.

“It has supported a solid first half and positions the Group well to build momentum through the remainder of the year and beyond.”  

enero dec half 2025 from feb 2026 announcement

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