Enero appoints new group chief strategy officer

Josh McDonnell
By Josh McDonnell | 5 July 2019

Enero Group has appointed Gavin Coombes to the newly created role of group chief strategy officer, to be based in Sydney.

Coombes most recently served as president of Edelman Digital for Asia-Pacific, Middle-East and Africa where he was responsible for initiating, assembling and overseeing the company’s marketing services assets in those regions over a five-year period.

Enero CEO Matthew Melhuish says Coombes' appointment is about streamlining, evolving and growing the group, with the newly created role key to achieving these goals. 

Coombes will oversee the implementation of the group strategy including ongoing integration of Enero operating brands and increasing capabilities of each brand.

He will also be available to strategically support "front-line teams" in their client relationships and assist them in securing major new business opportunities.

"We are looking to Gavin’s experience is hard to match given he has worked in a hands-on capacity across public relations, public affairs, all forms of digital media, direct and database marketing, brand consulting and advertising over a total of 23 years in the Asia-Pacific region," Melhuish says.

"He will join the executive team in identifying, securing and on-boarding acquisitions and will also spearhead collaborations with new marketing technologies and strategic partnerships with providers of automation and intelligence.”


For the last two of those years, his remit was expanded to include all Edelman Digital assets across Europe.

Prior to that, Coombes was Asia-Pacific CEO of Profero (now MullenLowe Profero) and FutureBrand. From the early to mid-2000s he served with Havas, ultimately as head of all marketing services brands for the Asia-Pacific region.

"I am excited about evolving the Enero offer and broadening and deepening capabilities across the group," Coombes says.

"There is a clear gap in the international market for a next-generation, boutique Group offering strategy, creative and digital services in an integrated way, and Enero is perfectly placed to make a significant impact in this space. I look forward to assisting each agency deliver better outcomes for their clients.”

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