Endeavour Group is pitching creative

By Ruby Derrick | 2 May 2024

Major retail drinks business Endeavour Group is pitching its creative account for its core brands, including BWS and Dan Murphy's, AdNews can reveal. 

Endeavour Group has conducted a closed EOI process with both incumbent and prospective agencies, seeking one lead creative agency.

"We are now in the closed RFP stage and the process is due to be completed by the end of June 2024," an Endeavour Group spokesperson told AdNews.

In September 2022, Endeavour announced the creation of Endeavour Marketing, an omnichannel capability.

"This is part of a wider review of a full funnel creative excellence model that is unique to Endeavour and enables future fit marketing practices," said the spokesperson. 

The incumbent for BWS is creative agency M&C Saatchi, which has held the account since it was appointed in 2021.

Thinkerbell has held the Dan Murphy's account, extending its brand campaign in a work celebrating the role Dan Murphy’s has played in Australians’ Christmas festivities for 70 years in December 2022. 

M&C Saatchi's latest campaign for BWS A Win's A Win rolled out in late 2023, celebrating every day deals with customers. The campaign ran until the end of February 2024.

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