Independent creative agency Emotive has annoucned six new hires across brand experience, account management, design, creative and production.
Rebecca Gelao joins as head of brand experience and brings a wealth of knowledge having produced brand activations for Facebook, Instagram, Seven West Media and Dropbox along with major public events such as Breakfast on the Bridge, Australia Day, New Year’s Eve and Vivid Sydney for the likes of Prince William, Pope Benedict and The Wiggles.
Gelao said: “To lead this specialised brand experience unit with the backing of the larger integrated creative agency is an incredibly exciting opportunity.
“I am looking forward to pushing the creative boundaries even further for Emotive, at a time when more and more brands are looking to create deeper consumer engagement through tangible experiences.”
Joining Emotive’s account management team is Liam Walker as senior account director and Robyn Claffey as account director.
Walker has extensive creative agency experience - from VCCP in London to Special Group in Australia, leading integrated campaigns across the APAC region for Uber Eats, to highly-targeted digital B2B campaigns for Virgin Trains in the UK.
Claffey has spent three years at The Public House in Ireland and brings extensive account management experience.
Both have considerable experience in telcos, and will strengthen the account management structure on Optus under the business direction of Andrea Dalton Doran.
On the creative side are two additions, Chris Cooper as senior designer and Will Bentley-Hawkins as copywriter.
Paul Sharp, creative director said: “With his technical prowess and sublime illustrative skills, Chris’ arrival will massively help us on our journey to establish Emotive’s design wing.
“Couple that with some wonderful fresh wordsmithing from Will and we have the makings of some very crafty, creative times ahead.”
Joining Emotive’s production offering is Sophia Del as senior producer, joining from 303 MullenLowe with 8 years of production expertise covering both integrated and line producing.
Simon Joyce, founder and CEO, Emotive said: “It has been a year of relentless momentum and the business has evolved considerably - from bedding down in our revamped dive-shop in Coogee to new clients and service areas, we have never been more ambitious to deliver better and better work.
“But the best part about the last 12 months has been the growth of the team, with 17 amazing new recruits. So to add another 6 team members of such calibre is super exciting and I can’t wait to see the impact they will have on the work and the culture.”
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