Sebastian Revell, Clément Simon and Jessica Cluff.
Independent creative agency Emotive has appointed Clément Simon head of social & content, as the agency continues to expand its integrated, and earned-first output.
Simon, across a career spanning Paris, London and Sydney, was most recently social strategy director at M+C Saatchi Sydney, where he led social strategies for brands including CommBank, ART, Woolworths, Lifeblood and the Minderoo Foundation.
“Social is more than a channel - it’s the clearest signal of, and gateway to culture. The best ideas now operate at the intersection of Brand, Social and Influence; earning attention and driving participation," said Simon.
"In a world where people are voraciously consuming content, it’s no wonder brands are hungry for better, more strategic, scroll-stopping chips (ideas)."
Simon will work closely with executive strategy partner, Sebastian Revell and earned creative lead, Jessica Cluff.
“I’m feeling much fuller now we’ve landed the hottest chip going (Clément is the chip)," said Revell.
"He brings huge value to the agency strategically, with his extensive expertise in building engaging and innovative social and content strategies.
"This is an operator who understands both platform behaviour and where culture is heading. And putting the already tired seagull metaphor aside, I can’t wait to see how he also helps Jess make those strategies a creative reality.”
Emotive's recent wins include Google Pixel, El Jannah and North.
“I couldn’t be more excited for Clément to start. Every brief we’re getting is asking for smart, strategic social thinking and best-in-class creative execution across organic and paid," said Jessica Cluff.
"That’s because social isn’t just a channel - it’s where culture is shaped and shared. We’re building out and investing in our earned-first capabilities at Emotive, and Clément is a vital piece of that offering.”
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