Emotive appointed creative agency for Google TV

By AdNews | 17 December 2021
 
Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.

 

Google TV is a new way to stream, grouping television shows and films from the myriad of different streaming services into one menu, personalised for you, making accessing your favourite titles and content easier than ever. No more switching between services like Netflix, Stan, and Disney+ to find that show you want to watch.

Simon Joyce, CEO/Founder, Emotive: “We’re building a wonderful relationship with the Google team and are absolutely thrilled to be working with them on Google TV. As we’ve come to expect, the product is truly innovative, and we are looking forward to pushing the boundaries creatively as we bring Google TV to the mainstream.”

Cameron Luby, Marketing Director, Google: “We are so excited to be extending our partnership with Emotive. Google TV has been incredibly well received in Australia and we see this partnership as the beginning of a much larger effort”

The partnership starts with a content series Watch With Me, featuring Margaret Pomeranz and Adam Goodes and made for the Google TV interface.

The series taps into the truth that we’re always on the lookout for the next thing to watch and sees Margaret and Adam share watchlists of their top film and TV picks with one another via Google TV.

It runs alongside the global 30” TVC executions showcasing the vast array of content from the different streaming services conveniently available and organised via Google TV.

Adam Goodes 

https://youtu.be/cdGF5qNROv0

Margaret Pomeranz 

https://youtu.be/fJK26r2ZLN0

 

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