emma - Digital news readership up 8% in 2020

By AdNews | 8 March 2021

Digital news readership lifted 8% in 2020, according to the latest emma (Enhanced Media Metrics Australia) numbers.

The December quarter was the ninth consecutive quarter of digital growth for news brands.

Overall, news brands saw a 2% cross-platform increase with a total readership of 18 million, reaching 94% of the population aged 14+.

Across measured digital platforms, news brands reached 16.9 million Australians representing 89% of the population aged 14+.

Print reach was 10.8 million, 57% of Australians.

Readership Works general manager Mal Dale: “Credible news and information has never been more important to Australians and this is reflected by the latest readership data, particularly for digital which is unsurprising given changed consumer media consumption habits of the past 12 months and the increase in working from home.”

December 2020 numbers:

emma dec 2020

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