Elyse Foley returns to PHD as Sydney head of planning & effectiveness

By AdNews | 7 February 2024
Elyse Foley

PHD Australia has appointed Elyse Foley Sydney's head of planning and effectiveness.

Foley will be responsible for PHD’s planning community and replaces Alex Williams, who exits the role for a new opportunity.

With more than a decade of client leadership experience and a strong planning background, Foley returns to PHD from Initiative where she had been a group business director and head of employee experience.

Prior to her move, she had been with PHD for more than five years. Foley has worked across a range of clients including PepsiCo, AfterPay, Unilever, IAG and Goodman Fielder.

Pia Coyle, PHD Sydney MD, said the agency is incredibly excited to welcome Elyse back.

"Her experience with the agency makes her a perfect fit for the role. PHD is a planning and strategy led agency, our heritage in this space is second to none," Coyle said.

'The appointment of Elyse marks a renewed focus on what makes us the market-leading planning agency.

"I’d also like to thank Alex for his contribution to the planning product and wider agency during his time with PHD.”

Elyse Foley, head of planning – Sydney, said she is incredibly excited to be returning to PHD.

"Having worked at a number of great agencies, PHD has always stood out," Foley said.

"With a brilliant leadership team, market leading product and tools, a robust, science backed approach to planning and genuine authentic people, PHD is an agency that’s one of a kind.

"I’m excited for the opportunity to lead the talented and passionate planning team to deliver great work and create a meaningful impact for clients.”

Foley will commence in her new role on Monday 12th February.

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