Adam Sharon-Zipser. Credit: Elephant Room
Ecommerce performance agency Elephant Room has partnered with global fashion brand Outcast Clothing to support the retailer’s online growth and paid media performance.
The Sydney-based agency is providing Outcast with strategic consulting across media planning, data reporting and cross-channel performance.
The arrangement gives Outcast access to benchmark insights and high-level guidance while keeping day-to-day execution in-house.
Outcast digital marketing director Emma Coyer said Elephant Room has been a great partner.
“They understand the nuances of scaling a fashion brand and bring a sharp, data-led perspective to every conversation,” she said.
“Our team moves with speed and purpose, and their consultancy model supports that, ensuring we stay agile while executing with strategic precision.”
Elephant Room founder Adam Sharon-Zipser said the partnership highlights the agency’s growing international remit.
“It is an incredible showcase of the talent and dedication of the Elephant Room team to land Outcast, one of the fastest-growing apparel brands on Shopify,” he said.
“We’ve undertaken a consultancy and advisory role with Outcast, acting as a strategic bridge between the internal team and evolving industry standards, bringing fresh thinking, best-practice insights and external perspective beyond the daily grind.
“Our partnership with Outcast demonstrates that Aussies pack a punch in the performance marketing space, because we’re simply able to do more with less, and this treatment is visible with our performance to date.
“With nearly 40 per cent of our performance media investment across the agency spent overseas, we’re continuing to formulate the alchemy of delivering profitable returns on an international scale and this is just the beginning.”
Elephant Room, also founded in 2014, works with brands including Four Pillars, Bed Threads, Scotch & Soda, Go-To, Assembly Label and Stone & Wood on creative, paid media and data measurement.
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