Election 2022 - What UAP's ad spend says about advertising

Jason Pollock
By Jason Pollock | 24 May 2022
Jp Valery via Unsplash.

The $100 million election ad spend of the United Australia Party (UAP), which far outweighed any other party, failed to translate into a seat, with just over 4% of the vote. 

Current figures, with close to 73% of votes counted, the Clive Palmer-led party garnered 493,482 votes nationwide, or 4.1%, a 0.7% uptick from the last election. 

Sinking nearly $100 million into the campaign - including a YouTube ad spend of $9.58 million from the beginning of February until 8 May, per The Guardian – the UAP currently trails One Nation in votes.

In the states, UAP is fifth in total votes in the ACT, Queensland, South Australia and Victoria, while sitting at sixth in the Northern Territory and Western Australia and seventh in NSW and Tasmania. 

Nick Montagu, director at Alphawhale, said on LinkedIn: “Clive Palmer isn’t proof that advertising doesn’t work. Clive Palmer is proof that you can’t solve a product problem with advertising.” 

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