Election 2022 - We're losing interest on social media 

Jason Pollock
By Jason Pollock | 29 April 2022
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Interest in the election, with only a few weeks until Australians head to the polls, is dwindling, according to media intelligence company Meltwater. 

Australians are steadily posting less on social media about the election, with voter discussion down 29% this week across all major social media platforms. 

The insights, via Meltwater's Election Centre Custom Dashboard, also reveal differences in the opinions expressed on social media when compared to the news coverage.

While social media chatter gears more negatively towards the Liberal Party, the news media coverage is more negative to the Labor Party. 

Meltwater’s tracking also found that the trending topics across major social networks this week included Labor’s cashless welfare scheme (labelled “mediscare” in over 4,000 social media posts), the proposed establishment of a federal anti-corruption commission (18,000 posts) and the perceived influence of the “morally vagrant Murdoch press” on election outcomes (3,800 posts).

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“This year’s election is sure to be a contentious one. With upsets in the budget announcement and delays in setting the date, we have already seen a flood of insights across global news and social media,” said Georgina Bitcon, Enterprise Director at Meltwater. 

“Our custom solutions engineers have been hard at work on this interactive dashboard to provide businesses and all Australians with a source of truth for trending election deciders, allowing them to track who is leading the pack in terms of share-of-voice, social chatter, and public sentiment.” 

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