India topped the rankings with 33 awards, including Agency of the Year for Ogilvy Mumba and Independent Agency of the Year to The Womb, in the APAC Effie Awards 2025.
Australia was second with 13, and next was a tie between New Zealand and Singapore at six awards each.
Ogilvy won Agency Network of the Year for the seventh year in a row. The work across six territories secured 24 Effies: 7 Golds, 5 Silvers, and 12 Bronzes.
Of the 123 finalists previously announced, 81 campaigns emerged with a metal. The jury awarded a total of 12 Golds, 31 Silvers and 48 Bronzes to winners across 12 territories.
“Winning an Effie is a symbol of marketing excellence – the gold-standard,” said 2025 awards chair Lex Bradshaw-Zanger.
“The competition and the awards gala tonight is a steadfast reminder of the power incredible insights, ideas and strategy have in delivering phenomenal results for people, brands and communities.”
Winners from Australia included Leo Sydney, Ogilvy Sydney, 303 MullenLowe, Droga5 Sydney, BMF Sydney, DDB Group Sydney, Special Sydney.
Leo won gold for its entry “Suncorp's Road to Resilience”.
Ogilvy Sydney also picked up gold, with contributing agencies UM Sydney and Fenton, for “A Masterclass in Government Sex Talks”.
All the winners are HERE.
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