Effies.
Entries are now open for the 2026 Australian Effie Awards.
This year’s program is supported by ‘The Proof is in the Effie’ campaign from BMF Australia, 2025’s Effective Agency of the Year.
“The Proof is in the Effie reinforces what these awards have always stood for,” said Advertising Council Australia CEO, Tony Hale.
“As scrutiny on spend increases, the Effies remain the industry’s clearest validation that disciplined marketing delivers real business results.
New categories for 2026 include International Marketing, Health Marketing, Sponsorship Activity and Best New Entrant, sponsored by Google.
Updated and specialist categories include Media-Led Ideas, Data-Driven and Performance Marketing.
ACA will host the annual Effie: How to Webinar on March 24, covering entry structure, judging criteria and case writing.
Previous winning case studies are available to ACA members, with last year’s work showcased at Inside Effectiveness next week in Sydney and Melbourne.
Entries are open across more than 30 categories with a submission deadline of Monday, May 4.
“Demonstrating effectiveness has never been more critical,” said AANA CEO Josh Faulks.
“The Effies matter because they bring clarity by linking strategy, investment, and execution directly to results. That discipline matters now more than ever.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.