Ben Svikss Edge Marketing
Independent agency Edge Marketing has created an operations director role and promoted long-serving executive Ben Svikss to fill it.
Svikss will oversee the systems and processes across Edge Marketing’s performance marketing, SEO, web development, creative and video production teams, with a focus on removing operational friction between them.
He has spent a decade at Edge Marketing, previously leading teams across design, paid media and SEO.
Edge Marketing CEO Rohan Dwyer said the appointment reflected the agency's focus on building a business designed for long-term success, rather than simply supporting short-term growth.
"Every business reaches a point where future growth depends less on working harder and more on building a business that's designed to perform consistently and evolve with the changing landscape,
"That's what this appointment is about. Ben understands every part of our business and has a unique ability to bring people, process and technology together.
"It's about getting the right people on the bus and making sure they're in the right seats. When that happens, the business performs better, our people do their best work and, most importantly, our client's benefit.
"Ben's appointment is an important step in that journey," he said.
Svikss said the new role would let him build on the operational foundations already in place at Edge Marketing.
"Having worked across multiple parts of the business over the past 10 years, I've seen first hand what enables great work and where the biggest opportunities exist to make our teams even more effective," he said.
"My focus is on creating an environment where our specialists can do their best work, collaboration happens naturally and our clients experience a seamless, consistently high standard of delivery.
“As Edge continues to grow strong operational foundations will be critical to help us scale without compromising the quality or agility our clients value."
The appointment is the first in a series of leadership moves Edge Marketing plans to announce over coming weeks, as it builds out a more scalable and collaborative agency.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.