Edge Environment acquires creative impact agency Goodness

Ashley Regan
By Ashley Regan | 5 July 2022
Creative Director Jordan Stokes and Head of Sustainability Leadership Ashleigh Gay.



Global full-service sustainability consultancy, Edge Environment, has acquired Sydney-based creative impact agency, Goodness, providing clients science-backed creative solutions to address the growing need for the specialist service.

The permanent integration of Goodness strengthens Edge Environment’s existing offer of creative services, delivering a balanced integration of science, strategy and storytelling to clients. 

The acquisition means clients will now have access to in-house market leading technical experts, strategists, communications specialists and a creative director and team for every project. 

Edge Environment's creative offer will bring sustainability to life through brand experience, creation, engagement and activations in digital, campaigns and reporting. 

With 15 years experience working in UK and Australian agencies, creative director Jordan Stokes will lead the scientifically robust creative.

Stokes said: “Our team has always believed in the power of creativity to make a positive impact by partnering with brands who share our values and ambition, and Edge Environment fits our belief. 

“In the last two years of partnering with Edge, we both saw an opportunity to offer the market something truly unique that will help make unsustainable unthinkable. 

“The work we do will help transform organisations into leaders by making sustainability integral into how they think, act, and show up in the decade of action.”

Edge Environment co-founder and CEO Jonas Bengtsson said: “In the last 12 months alone, we have seen demand for our services double - this is reflective of the urgent focus for organisations and governments. 

“Bringing in a permanent team to deliver a strong science-backed creative platform is the natural next step for us to offer our clients.” 

Edge Environment’s head of sustainability leadership Ashleigh Gay said: “For most organisations, it's clear why they need to take urgent action and what the pathway towards getting there looks like. 

“However, the biggest challenge globally is, how do we live the promise? 

“This will need transformation and leadership at a scale we have never seen, and it brings into focus how organisations will take sustainability to customers, consumers, investors, suppliers and employees. 

“Creative will play a key role in this transition and in a world of greenwashing, science-backed creativity is what our clients from marketing, communications and sustainability are looking for. 

“After having worked across the world with some of the globe’s biggest brands on award-winning sustainability creative and we have already started to push the boundaries for our clients within FMCG, Built Environment, Sport and more.” 


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