Ecommerce Equation joins forces with Glow Capital Partners

By AdNews | 8 February 2024

Growth marketing business Ecommerce Equation will enter into a strategic partnership with Glow Capital Partners.

Founder Jay Wright will retain 59.9% of the business and continue driving the business as CEO, with Kate Morris joining the Ecommerce Equation board as chair, alongside Justin Ryan and Annie Chen.

Founded in 2020, Ecommerce Equation is a community-enabled education and training platform that helps businesses scale profitably online by learning how to use digital marketing to grow their brand and understanding the operational frameworks of an ecommerce business​​. The community has grown to over 2,000 members whose turnover is collectively approaching $1 billion.

Ecommerce Equation founder and CEO Jay Wright says he's thrilled the company's members will benefit from the experience of the best consumer brand brain in the country, Kate Morris.

"With the support of Glow, we will continue to expand the breadth of our offering for our community and further enhance their experience," he says.

"This business is all about our members' growth and learning. Through live training, coaching, curated content and community support, we have been able to empower our members to take marketing inhouse and scale to reach their true growth potential.

"Our members join because they need help with their marketing strategies but they stay because of the value they get through building relationships with the experts and each other. So today I am really excited to share with our members that Kate Morris, Justin Ryan and the whole Glow Capital Partners team are now part of our community.”

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